Robust Capital

"Success is defined by the opportunities we create."

BRIAN WAY CEO AND FOUNDER

Brian Way, CEO and Founder of Way Technology, LLC, has a distinguished 30-year career in technology and entrepreneurship. His journey began in 1988 with the establishment of a computer consulting firm, laying the foundation for a series of successful ventures.

Way Technology, LLC

Under Brian’s leadership, Way Technology has achieved significant milestones:

  • E-commerce Expertise: The company has generated nearly $200 million in revenue through its proprietary e-commerce platforms.

  • SaaS Platform Development: Way Technology has developed an enterprise-class SaaS platform, offering clients robust solutions for their e-commerce needs.

  • Custom Software Solutions: Leveraging extensive industry experience, the company provides tailored software solutions to meet diverse client requirements.

  • Business Consulting Services: The firm offers strategic consulting services, assisting businesses in optimizing operations and achieving growth objectives.

  • Mergers and Acquisitions: Way Technology has actively pursued M&A opportunities, expanding its portfolio and market presence.

Robust Capital

Building on his entrepreneurial success, Brian has initiated Robust Capital, focusing on acquiring and enhancing mid-market companies. This venture aims to leverage his extensive experience to drive growth and value creation in targeted industries.

Strategic Considerations for Robust Capital

To ensure the success of Robust Capital, the following strategies are followed:

  1. Industry Diversification: Target acquisitions across various sectors to mitigate risks associated with market volatility.

  2. Operational Synergies: Identify companies with complementary operations to achieve cost efficiencies and enhanced market reach.

  3. Technological Integration: Utilize the Unified Commerce SaaS platform and software development capabilities to modernize and streamline acquired businesses.

  4. Talent Acquisition: Focus on retaining and integrating key personnel from acquired companies to maintain continuity and leverage existing expertise.

  5. Sustainable Growth: Implement strategies that promote long-term growth, including investments in innovation and market expansion.

By applying these strategies, Robust Capital is building a diversified and resilient portfolio, driving sustained value creation in the mid-market segment.